THE GUITAR BAG: more than an accessory. Introducing the Wishers...
"The bag that can wear guitar straps" The Guitar Bag® can be easily narrated through this one sentence only but is it really all just about making a visual statement through clever design?
The true fashion lovers already know that what we wear is a reflection of living society, a mirror to self expression and creativity or even a social defiance, and The Guitar Bag® is exactly in tune with this deeper perspective on fashion.
So what is all the noise about?
The Guitar Bag® arises from a human need rather than an aesthetic one: "universally communicate and help through the power of music".
Fashion becomes a language and music acts as the message, The Guitar Bag® has an active core powered by music and different social missions to concretize, including: creating scholarships for young musicians, helping women in need to claim a working and financial independence by being incorporated in the production and growth of the brand, and music therapy for people who struggle with mental health.
Music can heal, transform, protect; Maria Josè Carral, CEO and founder of The Guitar Bag® is just one of the many witnesses of the incredible strength of music. Fashion is change, reflection, expression, and these two worlds combined give people a medium to truly express a feeling. The bag becomes an instrument, the guitar strap declares breaking the rules, letting go of roles, and a challenge to the conformity.
The Guitar Bag® is for the "rockstars at heart", for all of those who are not afraid to expose their inner melody, those to find strength in exposed vulnerability, and those who are obviously connected by music, we call them "the wishers".
The Guitar Bag® is created as an invite to wear the music, it is a collective hymn to celebration of self expression and taste, it is a reminder to carry everyday with us that special spark that only music can set.
We don't make accessories, we create emotional activators.
WEAR THE MUSIC
The Guitar Bag® team.
